We recognise that no two customers are the same. We also recognise that some customers may need additional support from time to time or intervention to avoid the potential personal and financial harms which can be associated with gambling. We combine technology, data, and years of experience in the field of safer gambling to understand when and where those interventions are necessary. Our tailored interventions are designed to reduce those harms by identifying them at an early stage and tailoring our subsequent interactions with customers.

Support and protection are important, but so are quality interactions. We are available to support our customers on a 24x7 basis and to help find tools and strategies that best help their individual needs, to create a personalised, safe, and responsible environment in which to play.

Support and protection are important, but so are quality interactions. We are available to support our customers on a 24x7 basis and to help find tools and strategies that best help their individual needs, to create a personalised, safe, and responsible environment in which to play.

• Awareness: Creating awareness through our day-to-day interactions with all of our customers, through safer gambling messaging on our communications and through our customer Lobby.

• Suggest: Suggesting tips or strategies to reduce potential harm where we see early signs of potential for gambling related harm.

• Recommend: Making tailored recommendations to customers in a more pointed way based on patterns of play or spend that may lead to gambling related harm.

• Require: Setting specific requirements for customers on a precautionary basis that we believe are at a high risk of experiencing gambling related harm.

We work tirelessly to ensure that our Safer Gambling toolkit continues to improve and expand, that our technology continues to advance to support it and that our data becomes even more insightful to drive it.